Measuring online behavior through market research, Comscore, Inc allows their clients to analyze the quantity of their consumer behavior and decide their next steps with conviction on their side. Providing consulting services to over 3,200 clients, Comscore fortifies their data analytics and trading initiatives through monitoring software and advertising networks. Established in 1999, Comscore groups its services through multiple categories, with digital audience measurements accounting for at least 50% of its total revenue. Primarily operating within places such as the United States, Canada, Europe, and Latin America, the United States accounts for 80% of its total revenue.

Despite the company's recent chaotic accountancy scandal and turnover of client trust, the company aims to return to reasonable stability, prioritizing its strategies with new products and initializing reliability. Earning a net revenue of $45.1 million in 2017, Comscore regained its NASDAQ listing in 2018 to return the company to a place of profitability and altogether plans to focus on selling its software measurement services and advertising networks to continue increasing corporate and consumer trust. The company remains present through various industries, developing relations with publications, reporters, and other media outlets to show itself as a source for marketing intelligence.