As a subsidiary of the Interpublic Group, McCann Worldgroup, LLC, lead in global marketing with over 20,000 employees across 100 countries. Through direct marketing and media services, McCann helps cultivate brands that can play a meaningful role in people's lives and thus moving the market through global intelligence and trend tracking.

Its parent company, Interpublic Group, serves companies such as Samsung, Unilever, and General Motors as part of its agency networks. Through its integrated agency networks, it contains the largest market for its clients, accounting for 80% of its revenue.

Headquartered in New York City, New York, its parent company operates through offices around the world,

Within its integrated network, 42 out of its 50 top clients serve multiple disciplines, and 38 out of 50 clients serve various regions, making its network one of the largest outreach networks for clients to use. McCann Worldgroup maintains competencies with media, public relations, production and adaptation, health, branding, and technology.

Through its parent company, McCann's growth strategy involves finding emerging markets and publicizing its brand to its consumers through innovative planning and communication networks. Its strategy model, Truth2Meaning, uses flexible tools to create global impact and unlock creative potential for its clients.