Rediffusion separated from Y&R after 24 years of service to the Indian populace after the WPP group, the multi-national conglomerate, ended its venture with Rediffusion. Today, Y&P remains a subsidiary of WPP Group, while Rediffusion has become an independent marketing and advertising agency that continues to serve India as a local agency that understands the needs of the nation's populace.

As the oldest agency in the country, Rediffusion maintains its relationship with multiple markets and continues to serve its clients with a massive reputation of excellence. The company created iconic marketing campaigns such for client brands such as Eveready, Gold Spot, and Lakme, and now continues its campaigns in the digital market and healthcare advertising.

Since 1973, Rediffusion Y&R has had some of the most talented minds in advertising to the Mumbai and Southern operations. Rediffusion provides services related to brand advisory services, media services, healthcare communications, digital services, and creative content development. With three office locations across the country and at least 500 employees, the company takes pride as a privately held company continuing the tradition of Indian services and localization of the country's visions and needs, earning an annual revenue of $440 million.